ChiroCandy Podcast
CC 000 | Welcome to ChiroCandy
TL;DR — episode overview
Billy Sticker introduces attitude and work effort as the foundation of the show, then frames marketing around three questions: who is the patient, what is the offer, and how will you reach them?
Listen to this episode
What will you learn in this episode?
Welcome to the introductory episode of ChiroCandy. In this episode we lay the foundation for every other episode:
Attitude & Work Effort – The only two things you have control over, but all you need to succeed.
Think Like A Marketer: Who? – Who is your ideal patient? What? – What is your offer or message? How? – How are you going to reach them?