ChiroCandy Podcast
CC 002 | 4 Step Formula To Help You Sell Anything
TL;DR — episode overview
The P.A.S.T. copywriting framework organizes a message into Problem, Agitate, Solution, and Take Action. Billy Sticker introduces those four steps as a way to structure practice marketing.
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What will you learn in this episode?
A simple 4 step formula that you can use to sell/market anything in your practice. Here's the formula in a nut shell (P.A.S.T.):
Problem Agitate Solution Take Action
This episode may very well be the most important episode to date! (Notice this is only the 2 official show 🙂 )