ChiroCandy Podcast
CC 019 | 3 Simple Steps For Marketing Your Chiropractic Practice Online
TL;DR — episode overview
Define the purpose of your online presence, plan the marketing, and then build that presence. Billy Sticker connects those steps with understanding an audience's concerns and creating useful content for them.
Listen to this episode
What will you learn in this episode?
This week we discuss the content of my book 3 Simple Steps For Marketing Your Local Business Online .
Things Discussed In This Episode:
Robert Cialdini's, Influence: The Psychology of Persuasion
1. Reciprocity 2. Social Proof 3. Liking 4. Authority 5. Scarcity 6. Commitment and Consistency
3 Simple Steps For Marketing :
1. What Is Your Purpose Online? 2. Planning Your Marketing 3. Creating Your Presence
The 5 C's Of Social Media Marketing 1. Crowd: Everyone 2. Community: Your Prospects 3. Concerns: Problems of Your Prospects You Can Solve 4. Content: Creating Valuable Content That Addresses The Concerns of Your Community 5. Customer: Turning The Community into Customers (Patients)
Past Episode Discussed: Dr. Tory Robson Interview Part 1 Dr. Tory Robson Interview Part 2 Dr. Matthew Loop Interview Chris Burfield Interview Dr. Ed Osburn
These Books on Amazon (Affiliate Links)